Slow and unscalable sites
Infrastructures that do not handle traffic spikes or require load times over 3 seconds penalize conversions, worsen the Quality Score of advertising campaigns, and increase maintenance costs.
Available for new projects
Secure Infrastructures that Scale Your Business
100% digital property yours, SEO integrated into the source code, and performance that surpasses Google's Core Web Vitals. I transform code into a competitive advantage.
90%
of sites developed with commercial themes fail the Core Web Vitals audit
HTTP Archive
The Problem I Solve
In the current market, the website is no longer a digital business card. It is the operational hub of marketing, sales, and customer service activities. And yet, most companies live with digital inefficiencies that erode margins without anyone noticing.
Dependence on third-party platforms
Standardized solutions limit data sovereignty and force compromises on architectural flexibility. When the platform changes the rules, your business suffers.
Information silos
The lack of integration between the website and business systems generates manual redundancies, data misalignment, and operational slowdowns that accumulate week after week.
Security vulnerabilities
Obsolete or unmonitored systems represent an unacceptable risk to corporate reputation and regulatory compliance.
How I Work
I adopt an engineering approach to guarantee performance, scalability, and seamless integration into your ecosystem.
Enterprise WordPress: Power, Flexibility, and Control
WordPress is the most widely used CMS in the world, but in a professional context, it requires a rigorous engineering approach. I abandon heavy and insecure commercial themes to build tailor-made platforms.
- Custom "Zero Bloat" Theme Development: I develop proprietary themes written from scratch, eliminating all superfluous code that slows down loading. The result is an extremely lightweight site, with Server Response Times (TTFB) kept to a minimum and excellent Google PageSpeed scores.
- Tailor-made Editorial Experience: I configure the block editor (Gutenberg) and use Advanced Custom Fields (ACF) to create modular layouts that allow your team to publish content autonomously, always maintaining graphic and structural consistency.
- Database Optimization: A site that accumulates data needs care. I optimize the database structure, manage the cleaning of transient data, and implement advanced caching systems (Object Cache, Redis) for instantaneous queries even with thousands of pieces of content.
Static Development with Astro: Uncompromising Performance
For projects that require absolute speed, total security, or high-converting landing pages, I adopt next-generation technology stacks.
- "Island" Architecture: Astro loads JavaScript only where and when needed. Unlike Single Page Applications that send megabytes of code to the browser, Astro sends pre-rendered pure HTML — nearly instantaneous loading, essential for campaign Quality Scores and the mobile experience.
- Structural Security: Static sites decouple the frontend from the database in production. The attack surface for SQL Injection and XSS is drastically reduced, if not eliminated.
- Infinite Scalability: A static site handles sudden traffic spikes without costly upgrades. Files are distributed via global CDNs with minimal latency.
Server Management, Hosting & Hardening
The code is only as performant as the infrastructure that hosts it. I don't just deliver the site files — I take charge of the entire environment.
- Dedicated Server Configuration: Whether it's a VPS or Cloud Hosting, I configure the Linux/Nginx environment, optimizing parameters for the application's specific needs.
- Hardening & Advanced Security: Web Application Firewall (WAF), Brute Force and DDoS protection, disabling file execution in sensitive directories, rigorous policies on write permissions.
- Backup & Disaster Recovery: Automated, incremental, and geo-redundant backup routines with fast recovery procedures in case of critical incidents.
API Integrations & Automations
A professional site is not an island. It is a hub connected to the rest of the corporate technology stack.
- CRM & ERP Connection: Custom integrations via REST APIs or Webhooks to synchronize data in real-time. Leads from forms flow into your CRM (Salesforce, HubSpot, Microsoft Dynamics), product data updates from the management system.
- Marketing Automation: I integrate email marketing tools and CDP platforms to track user behavior and trigger automated qualification actions.
Compliance: Accessibility and Technical SEO
Every project is developed in compliance with European regulations (European Accessibility Act) and search engine best practices.
- WCAG 2.1 AA Accessibility: Interfaces navigable by all users, including those using assistive technologies. This reduces legal risks, expands the audience, and improves brand reputation.
- Technical SEO by Design: The semantic HTML structure, structured data (Schema.org), canonical tags, and XML sitemap are integrated natively into the code — the site is born ready to be crawled and indexed without obstacles.
Plans & Solutions
Service Levels
LVL_01
Essential
- > WordPress site with lightweight custom theme
- > Responsive and accessible design
- > Hosting configuration and SSL certificate
- > Basic technical SEO
- > Core Web Vitals Optimization
- > Training on using the CMS
- > Integrated contact form
Ideale per:
Companies needing a solid and professional digital presence.
LVL_02
Growth
- > Everything in Essential
- > Advanced architecture (Astro or WP Enterprise with ACF)
- > API Integrations with CRM and marketing tools
- > Advanced caching system (Redis/Object Cache)
- > Server hardening & Advanced security
- > Geo-redundant automated backups
- > High-converting landing page
- > Performance monitoring dashboard
Ideale per:
Those who want an infrastructure that integrates with processes and fuels growth.
LVL_03
Enterprise
- > Everything in Growth
- > High-performance headless or static architecture
- > ERP integrations and legacy systems
- > Cross-platform workflow automation
- > Staging environment with zero-downtime deployment
- > Complete Quality Assurance & Periodic Audits
- > Evolutionary maintenance and monitoring
- > Technical training for the team
Ideale per:
The complete digital ecosystem with every process automated.
The Engineering Behind a Converting Site
Building an enterprise-grade website doesn't just mean choosing a visual theme and installing a few plugins. It means making precise architectural decisions that will directly impact business performance for years.
Let's take a concrete example: a B2B company invests €5,000 a month in Google Ads campaigns and sends all the traffic to a WordPress site built with a €60 commercial theme. That theme loads 15 CSS stylesheets, 8 JavaScript files, and a dozen fonts — most of which are completely useless. The site takes 4.5 seconds to load on mobile. The campaign's Quality Score plummets, the cost-per-click rises, and the bounce rate exceeds 60%. The company is literally burning advertising budget due to inadequate infrastructure.
My solution in this scenario is to rebuild the frontend with a custom "zero bloat" theme: only the code needed, optimized for every single page. CSS is inline-rendered for critical resources, JavaScript is loaded asynchronously only where necessary, images are served in WebP format with native lazy loading. The result is a Largest Contentful Paint (LCP) under 2 seconds and a Cumulative Layout Shift (CLS) close to zero. The campaign's Quality Score improves, the cost-per-click drops, and the advertising budget finally starts working as it should.
Another common scenario involves integrations. A company uses HubSpot as a CRM, but the leads generated by the website's contact form are manually exported via CSV once a week by an operator. This means that a prospect who fills out the form on Monday morning receives the first sales contact on Friday afternoon — when they have probably already chosen a competitor. By implementing a webhook that connects the WordPress form directly to the HubSpot API, the lead is created in the CRM in real time, the sales rep receives an instant Slack notification, and the prospect automatically enters a nurturing workflow within 60 seconds of filling it out.
This is the kind of difference an engineering approach to web development makes: not just a prettier site, but an infrastructure that generates measurable value for the business every single day.
For companies needing absolute performance, the choice falls on static architectures with Astro. A typical case is a landing page for a product launch campaign. With a traditional framework, the page would require database queries for each request, a server-side rendering process, and the loading of a heavy JavaScript bundle in the browser. With Astro, the page is pre-generated at build time: the browser receives a pure HTML file, already complete, which the CDN serves from the geographic location closest to the user. The result is a Time to First Byte (TTFB) of a few tens of milliseconds and an experience perceived as instantaneous. For a landing page where every fraction of a second can make the difference between a conversion and an abandonment, this architecture is a concrete competitive edge.
The aspect of security merits dedicated thought. WordPress is a powerful platform, but its popularity makes it a constant target. A standard installation with commercial themes and plugins exposes the site to hundreds of potential attack vectors: outdated plugins with known vulnerabilities, themes with obfuscated code, overly permissive file permissions, exposed XML-RPC, and upload directories with PHP execution enabled. My hardening process systematically disables every unnecessary attack surface, implements a server-level Web Application Firewall, configures HTTP security headers (Content Security Policy, X-Frame-Options, Strict-Transport-Security), and monitors the integrity of the core files. The result is not just a more secure site, but a company that can sleep soundly knowing their clients' data is protected with enterprise standards.
Frequently Asked Questions
Still have doubts? Find answers to your questions here or book a Discovery Call to learn more.
Book a Discovery CallHow long does it take to develop a professional website?
Timelines vary based on the project's complexity. A corporate site with a custom architecture takes approximately 4 to 8 weeks. More complex projects with ERP integrations or advanced features may require 3-4 months. The initial Discovery phase serves precisely to define realistic and shared timelines.
How do you guarantee data security?
I use end-to-end encryption (SSL/TLS), strong authentication protocols (2FA), environment isolation, and RBAC (Role-Based Access Control) policies in the CMS. Every release is preceded by vulnerability tests. Backups are automated, incremental, and saved on geographically distinct servers.
Can I manage the site's content autonomously?
Absolutely. Every WordPress project includes a tailor-made editorial experience: modular layouts, pre-configured blocks, and an intuitive interface that allows your team to publish and update content without touching the code. I always include a dedicated training session.
What happens if the site has to handle a sudden spike in traffic?
The architectures I design are built exactly for this. Static sites on global CDNs handle spikes without blinking an eye. For WordPress, caching systems and dedicated server configuration guarantee stability even during high-traffic campaigns, product launches, or seasonal events.
What does 'zero vendor lock-in' mean?
It means the website is 100% your property. The source code, content, database, and files are yours. I don't use proprietary platforms that tie you to recurring fees or limit your freedom to migrate. If one day you decide to change providers, you take all the work done with you.
What is the expected ROI from this investment?
The return manifests through reduced maintenance costs, automation of manual processes, and increased conversion rates. I provide monitoring dashboards to track every improvement in real time, so the value of the investment is always visible and measurable.
Ready to Build Your Digital Infrastructure?
Let's analyze your current setup and define the strategy to accelerate your growth.